Autopilot technology – the future

teslaLOS ANGELES (Bloomberg) — Tesla Motors CEO Elon Musk has turned to Twitter Inc. to further his goal of developing self-driving cars by posting a “help wanted” ad on the social media site.

Musk, who told Bloomberg in May that Tesla would eventually develop its own “autopilot” technology for cars, wrote in a post on Twitter Wednesday that the Palo Alto, Calif.-based maker of electric cars is serious about developing such a system.

“Intense effort under way at Tesla to develop a practical autopilot system for Model S,” said Musk, 42. “Engineers interested in working on autonomous driving, pls email Team will report directly to me.”

Tesla, which has seen its market value top $20 billion this year, is intent on becoming the world’s most profitable seller of battery-powered autos, using technology designed in-house.

The company plans this year to deliver 21,000 of its flagship Model S sedans, priced from about $70,000, and double that volume next year as sales in Europe and Asia expand.

Google Inc. in recent years has drawn attention for its efforts to develop a self-driving car, and Nissan Motor Co. said last month it would sell so-called autonomous cars by 2020.

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