Kawasaki, Japan – Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, is showing strong growth in Africa. Almost doubling its sales in the first two months of 2014 to 1,060 units from 580 units in the same period of 2013, sales have already reached the level of the results for the entire first quarter of 2013 (Jan.-Mar. 2013: 1,100 units).
“I am happy with the positive sales we see for the FUSO brand in Africa at the moment,” said Mr. Kai-Uwe Seidenfuss, MFTBC Senior Vice President of Sales & After Sales. “We have been working very closely with our business partners to improve the offering to customers and to increase geographical coverage. This strategy is paying off. In addition we are enhancing the product line-up, country by country throughout Africa with our newly launched market-tailored FUSO trucks.”
The robust, fuel-efficient trucks, custom-tailored to meet the ever demanding customer expectations in the growth markets, reinforce FUSO’s leading presence in Africa and Asia. Rigorous testing has been assessed under the most strenuous driving conditions to ensure maximum reliability of the trucks. The robust trucks have already reached the markets of Kenya, Sri Lanka, Zambia, and Tanzania with more markets to follow in Africa and Asia.
With a clear view on the growth potential in Africa, FUSO is in preparation to continuously add further markets to its strong 35-country presence on the continent. Mr. Seidenfuss continues, “Africa is poised to become an even important pillar in the growth of FUSO in the next years.
Mitsubishi Fuso Truck and Bus Corporation (MFTBC) expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013. The new business model enables Daimler Trucks Asia to exploit the potential created by the interlinking of the Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) with Daimler India Commercial Vehicles (DICV). Through the cooperation between MFTBC and DICV, which initially encompasses the units for product development, production, and procurement, Daimler Trucks Asia is using the strengths of both companies. The first milestone was achieved in May 2013, when the all-new custom-tailored FUSO trucks were unveiled in Chennai, India. These models are destined for export to markets in Africa and Asia. The first vehicles have been delivered to Kenya, Sri Lanka, and Zambia. By 2020 Daimler Trucks Asia plans to sell 290,000 vehicles annually throughout the world.