Japan’s Isuzu Motors aims to sell 50,000 pickup vehicles in India in the next few years to gain market leadership, a top company executive has said. The company, which has a fully owned subsidiary in Chennai, has earmarked Rs 3,000 crore for a 120,000 units per year manufacturing facility close by.
Pickup vehicles, popular in the West, are generally jeeps with rear payload carrying flat bodies. Of the 160,000 pickup vehicles sold in India every year, more than half are manufactured by Mahindra& Mahindra.
According to Isuzu executives, the 1-1.2 tonne pickup segment in India is set to become the world’s largest pickup vehicle market by 2023, with expected sales of over 800,000 units.
Isuzu, a relatively late entrant into the Indian pickup vehicle market, was supplying diesel engines to Hindustan Motors for its iconic Ambassador cars, production of which was stopped in April this year. The automaker, which started its India operations in 2012, is relying on its reputation for making tough and durable diesel engine vehicles to make a mark in the country.
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