Africa is the next frontier for Isuzu SA — CEO Billy Tom

The local subsidiary is ramping up exports and is establishing a semi-knock-down assembly plant in Ghana

The recovery of the local automotive industry is seen through 29,545 units sold in June 2022, representing a 20.6% increase compared with the same month in 2021. The numbers don’t tell the full story though as the recent KZN floods have wreaked havoc with Toyota SA’s production, while the automotive industry is battling with parts availability due to semiconductor shortages.  

Isuzu sold 1,280 units of the D-Max locally in June 2022, making it the second best-selling bakkie after the Ford Ranger. The Eastern Cape born CEO says the company’s market share for the D-Max has grown by 2% but, “Isuzu is a truck company which happens to sell bakkies,” Tom reminds us.

Though Toyota’s dominance of the LCV market is well documented, Isuzu rules the medium and heavy truck sectors. It was all-round good news for Isuzu as sales of the medium and heavy truck segments grew to 697 units (+1.5%) and 1,900 units (+9.2%) in June 2022. Compared with pre-Covid-19 levels, the brand’s share of trucks and SUVs has declined by 1.9%, but Isuzu remains the top seller in the medium and heavy commercial vehicle segments. With the market launch of both the D-Max and M-UX out of the way, Tom has bigger plans for the continent and localisation efforts. 

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